For my magazine 'Bake by The Book', the target audience is mainly middle class women, 35-55 years of age. Since it is a local magazine, the readers will primarily be located in the Sarasota area. Also, mostly stay at home moms who or women who enjoy trying new recipes. This product is appealing to this particular audience because our target audience has little to no professional cooking/baking experience and this magazine contains recipes and new foods to try, explained in a simple manner that is easy for anyone to follow.
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