Project AHA

The Food network magazine is the second largest monthly magazine available in the US today, reaching out to over 12 million readers. Similar to my magazine, their target audience is middle aged women with little professional cooking experience. A popular form of distribution for Food Network is through their app. Using an app allows for easy access for readers to view the magazine at almost anytime. Additionally, an app is an environmentally friendly option compared to a 100+ page magazine. To incorporate this distribution method for my product, I can create a user-friendly app that is easy to operate.

Over time, the distribution process of magazines has changed from going door to door, to in stores and even digital. There are many ways of distributing magazines to your target audience. While some readers subscribe to their magazine of choice and receive it through the mail. Another traditional way is by displaying it in stores that the target audience would potentially visit. Placing my magazine in locations that are similar to the genre is the logic way to reach my audience,  For a cooking magazine, it may be smart to place it in a grocery store. This is a competitive way to allow the reader to compare my magazine to others. Overall this is a effective way to increase sales.

Marketing is an important part of selling any, making it easier to reach the target audience to maximize sales. Based on my research on the marketing of magazines that are similar to mine, the best way to market is through social media, apps, and sponsored brand events. Social media is used by almost everyone by all ages. Because of its popularity it can be used to reach users with similar interests. For my magazine, using media such as Instagram, Facebook and Twitter and making posts with hashtags relating to baking will  intrigue potential costumers. Because of the similarity of my social media posts and the content of my magazine, those who enjoy our social media may consider subscribing to our magazine. Another way to appeal to our target audience is creating an app. This app would have recipes and articles that are featured in our magazine or similar to the content. Nowadays, almost everyone always has their phone on them. Because of this, apps are much more convenient w...

Both my magazine and Food&Wine have very similar target audiences, catering to married middle age women in the middle to upper class. To market their magazine, they showcases many events across the US. These events promote their brand by drawing in potential costumers and getting the medias attention for more exposure.

Both my magazine and AllRecipies have very similar target audiences, catering to married middle age women in the middle to upper class. This particular magazine, also has an app, you tube channel,and a tv show. Because of these additional outlets, their brand promotes it self. Also, they have social media to promote their brand. AllRecipes targets their younger audience (millennial) with their easy to use app, and they target their older audience with their magazine, both of which promote each other. ' Additionally, Amazon fresh and AllRecipes recently paired up making for easier meals and the delivery of the ingredients.

Both my magazine and 'Eating Well' have very similar target audiences, catering to middle age/millennial women in the middle to upper class. To market their  magazine they utilize social meda as well as their own 'frozen entree' line that they sell. This promotes their brand and if people like the meal, they may look into subscribing to their magazine for similar recipes .  They also promote their brand by  partnering  with the International Food Information Council Foundatio n For The 2019 Future Of Food Summit Conference. By partnering with these brands, people with interests  in eating healthy and the 'future of food' , will attend these events and learn more about Eating  Well. This increases their out reach, making their brand more well known. Not only did Eating Well sponsor  them, but they were featured  as guest speakers at the conference  to talk about their brand.