Audience Engagement Research- Allrecipes

Both my magazine and AllRecipies have very similar target audiences, catering to married middle age women in the middle to upper class. This particular magazine, also has an app, you tube channel,and a tv show. Because of these additional outlets, their brand promotes it self. Also, they have social media to promote their brand. AllRecipes targets their younger audience (millennial) with their easy to use app, and they target their older audience with their magazine, both of which promote each other.
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Additionally, Amazon fresh and AllRecipes recently paired up making for easier meals and the delivery of the ingredients.