Both my magazine and 'Eating Well' have very similar target audiences, catering to middle age/millennial women in the middle to upper class. To market their magazine they utilize social meda as well as their own 'frozen entree' line that they sell. This promotes their brand and if people like the meal, they may look into subscribing to their magazine for similar recipes.
They also promote their brand by partnering with the International Food Information Council Foundation For The 2019 Future Of Food Summit Conference. By partnering with these brands, people with interests in eating healthy and the 'future of food' , will attend these events and learn more about Eating Well. This increases their out reach, making their brand more well known. Not only did Eating Well sponsor them, but they were featured as guest speakers at the conference to talk about their brand.
They also promote their brand by partnering with the International Food Information Council Foundation For The 2019 Future Of Food Summit Conference. By partnering with these brands, people with interests in eating healthy and the 'future of food' , will attend these events and learn more about Eating Well. This increases their out reach, making their brand more well known. Not only did Eating Well sponsor them, but they were featured as guest speakers at the conference to talk about their brand.
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