Marketing Plan

Marketing is an important part of selling any, making it easier to reach the target audience to maximize sales. Based on my research on the marketing of magazines that are similar to mine, the best way to market is through social media, apps, and sponsored brand events.

Social media is used by almost everyone by all ages. Because of its popularity it can be used to reach users with similar interests. For my magazine, using media such as Instagram, Facebook and Twitter and making posts with hashtags relating to baking will  intrigue potential costumers. Because of the similarity of my social media posts and the content of my magazine, those who enjoy our social media may consider subscribing to our magazine.

Another way to appeal to our target audience is creating an app. This app would have recipes and articles that are featured in our magazine or similar to the content. Nowadays, almost everyone always has their phone on them. Because of this, apps are much more convenient when it comes to trying to follow a recipe. Creating an app would allow for more outreach for our brand.

Additionally, another way to market my magazine is by sponsoring and hosting events. By hosting events, for example a baking contests or a bake show, it would attract people with the same interests. These events allow people to socialize and sample baked goods, which will ultimately promote our brand even more. Hosting events with special guest speakers that have credibility in the baking field will add to my brands reputation.